A round table as part of a food and wine fair that brings together artisan producers, beautiful local companies, friendly artisans from all over Italy, cooks, show-cooking and – which is the most important element – a lot of people. That he tastes, buys and enrolls in pastry courses rather than cooking classes. I know that for the big cities all this is obvious but for Fermo and, for the Marches in general, it is a huge success.
The territorial identity, strong, cohesive and open to confrontation, which seizes the glass of globalization “half full” and makes it a sounding board and scenario of growth and development, with new promotional formats, new markets to explore, new forms of aggregation that create added value.
As a simple event, the “typical phenomenon” has gradually evolved into a laboratory of territorial promotion and marketing, innovative and participatory, able to catalyze attention and establish relations in the national and international field.
And today, it is substantiated in a well-established “umbrella brand” that is declined in the varied facets of the Made in Brands of quality that pleases the world, moving from the driving center of food & wine, passing through the attractiveness of the territory with Typical Experience and sublimating the “know-how” that distinguishes us, with Art&Genius.